Cultural Globalization
Cultural globalization refers to the notion that people around the world are conforming in their habits (such as watching the same television shows and eating the same food) and their attitudes (such as beliefs about democracy and human rights). Your paper would have to take a stand on whether this is positive or negative. We normally focus on the positives of breaking down barriers between societies, and the negatives of decreasing regional pride or traditional cultures being lost to history as a result of more and more people joining into western society's cultural norms. Globalization refers to the gradual process of the world becoming more and more interconnected, whether it be culturally, technologically, physically, or diplomatically while modernization refers to the advancement of a society's technology such as updating factory equipment and computer software.
Source: Global Politics (Textbook) by James Lee Ray and Juliet Kaarbo (edited)
Source: Global Politics (Textbook) by James Lee Ray and Juliet Kaarbo (edited)
A Brilliant lesson by McDonald's
Despite its reputation for aggressive globalization, McDonald's demonstrates tact in developing different products for different markets. There's a great article on the creation of the popular McSpicy Paneer. In 2009 local executives decided to create a premium vegetarian product. They settled on a burger made of paneer- aka curd cheese. No one had ever made a paneer burger or processed a paneer fillet. Thus began a lengthy development process:"Paneer looks easy to make at home. But mass-producing it to exact standards is tough," says Malik. He and Shankarnaryanan tried several hundred formulations together for making paneer using different kinds of milk and creating different levels of moisture in the finished cheese. "We needed a paneer that was neither so soft that it crumbled easily during processing nor so firm that it became rubbery on frying. We had to walk a fine line," says Shankarnaryanan....Back to the preparation table. Now that the paneer was ready, the team switched its attention to the sauce. "The sauce is vital for paneer," Upadhye explains. He spent a few days with sauce technicians from Mrs Bector's, a food specialities firm at Phillaur in Punjab. At one such meeting, a technician recalled a particular tandoori sauce he had once made. One taste of it, and Upadhye knew he had found what he was looking for..."The result was so popular that restaurants have been selling out every week.
Source:http://articles.businessinsider.com/2011-06-16/strategy/30047569_1_technicians-burger-specialities (edited)
Source:http://articles.businessinsider.com/2011-06-16/strategy/30047569_1_technicians-burger-specialities (edited)